Content Audit

The Content Audit checks your article against a 40+ point checklist built on Google’s E-E-A-T guidelines, extended for the GEO era where AI models read, cite, and surface your content. You give it a URL or a draft file. It returns a scored report across seven dimensions with specific, actionable findings.

What gets checked

Scores are weighted by content type. A product review weights Experience heavily. A how-to guide shifts weight toward Clarity and Expertise. The seven dimensions:

Code	Dimension	Core question
C	Clarity	Does the content answer the actual question? Is the core answer in the first 150 words? Does the title deliver what it promises?
O	Organization	Is there a TL;DR? Do comparisons use tables? Can a reader — or an AI — extract your key point without reading everything?
R	Rigor	Are claims backed by data? Precise numbers with units, external citations, authoritative sources — not “many” or “approximately.”
E	Exclusivity	Does the content say something that isn’t already everywhere? Original data, first-party research, frameworks AI can cite you for.
Exp	Experience	Did you actually do the thing? Real timelines, original screenshots, real problems encountered — not just third-person description.
Ept	Expertise	Is the reasoning transparent? Not just conclusions, but why you reached them and what tradeoffs you considered.
T	Trust	Are affiliate relationships disclosed? Is there a visible update date? Are risk disclaimers present where the topic requires them?

Using the MCP tool

The MCP tool is audit_content_quality. Call it with a URL to audit a published page, or without a URL to audit a local draft. URL mode (published page):

audit_content_quality(url: "https://yoursite.com/your-post")

The tool returns a curl command. Run it to get the full report. Draft file mode: Call audit_content_quality without a URL. The tool returns a curl command with a placeholder path — replace it with your actual file path:

UPLOAD_URL="<upload_url from tool response>"

curl --max-time 120 --request PUT "${UPLOAD_URL}" \
  -H "content-type: text/markdown; charset=utf-8" \
  --data-binary @"blogs/<topic>/blog.md"

The report lists which checks passed, which failed, and what to fix.

In the blog-creator workflow

If you use the Blog Creator skill, the audit runs automatically. After each draft, the skill calls audit_content_quality, runs the curl command, and revises based on the findings — up to three rounds. If the content still doesn’t pass after three iterations, the skill saves the best version and notes what’s still unresolved. You don’t need to run the audit manually when using the blog creator.

Getting Started

Content Strategy

AI Agent

Writing Service

What gets checked

Using the MCP tool

In the blog-creator workflow

​What gets checked

​Using the MCP tool

​In the blog-creator workflow

What gets checked

Using the MCP tool

In the blog-creator workflow