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These skills work together as a pipeline: research, ideation, creation, audit, optimization.

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The Content Writing Skills

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Scenario A: Start from a keyword

You have a keyword but no idea what to write. Start with research.
This reads the top-ranking pages and produces two files:
  • knowledge-base.md — ~30 structured entries summarizing what existing content covers, each labeled by depth (H/M/L). Use this to understand the baseline — what readers already have access to.
  • under-discussed.md — Questions that top results don’t answer well, each with a researched answer. These are your information gain — the reason someone would read your post over the existing results.
Open under-discussed.md, pick a question that’s relevant to your business, and hand it to the blog creator:
The blog creator runs its own pipeline — SERP validation, research, outline, writing, and illustration — and saves everything under blogs/<topic>/. It pauses after the outline for your review before writing the full post. This approach naturally fits GEO (Generative Engine Optimization), which favors specific Q&A over broad keyword-stuffing.

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Scenario B: Start from a topic idea

You have a topic in mind (“how SaaS companies should handle email authentication”) but haven’t done keyword research yet.
The blog creator handles everything from here:
  1. Finds the right keyword — runs a SERP analysis to validate the topic and identify the best search query
  2. Researches competitors — reads top-ranking pages and surfaces gaps via /content-researcher
  3. Builds an outline — structures the post around your information gain, then pauses for your feedback
  4. Writes the post — produces the full blog with natural product tie-ins (if SEO memory is set up)
  5. Audits the draft — runs the Content Audit and revises up to three times against a 40+ point E-E-A-T checklist
  6. Adds illustrations — identifies 1-3 sections that benefit from a visual and generates image prompts
You don’t need to run /content-researcher separately — the blog creator calls it internally.

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Scenario C: Start from an existing outline

You’ve already planned the structure and just need someone to write it.
This skips research and SERP analysis entirely. The blog creator goes straight to writing based on your outline, then adds illustration prompts where helpful.

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Scenario D: Improve a draft that feels thin

Your draft exists but lacks depth. The fix depends on how much work you want to redo. Light fix — expand specific sections yourself. If you know which parts are weak, just ask Claude to flesh them out. No skill needed. Full rewrite — re-run the blog creator pipeline. If the draft needs a fundamentally different angle or deeper research, run /blog-creator again for the same topic. This re-runs the full pipeline: SERP validation, content research (producing fresh knowledge-base.md and under-discussed.md), a new outline, and a full rewrite. The research step reads top-ranking pages and costs RankEarly credits, so only do this when the draft genuinely needs a new foundation — not just a few stronger paragraphs.
During the outline step, the skill pauses for your review. This is where you steer the rewrite — keep sections that worked, cut what didn’t, and add new angles from the fresh under-discussed.md.

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Scenario E: Audit an existing post

If you have a blog already published — or a draft written outside the blog creator — you can still check it against the quality ruleset. Run the Content Audit on a URL or a local file. It returns a scored report across seven dimensions (Clarity, Organization, Rigor, Exclusivity, Experience, Expertise, Trust) with specific findings you can act on. This is the same audit that runs inside /blog-creator, just exposed on its own so you can use it against content you didn’t write with RankEarly.

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Scenario F: Add a cover image or illustration

The skill generates an image prompt you can paste into the image generator. It supports blog covers and in-post diagrams/illustrations. Note: /blog-creator already generates illustration images as its final step. You only need /blog-image separately for cover images or when working outside the blog creator pipeline.

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Win Keyword Clusters with Content Groups

A keyword cluster is a group of related keywords. Most people write one blog post per keyword cluster, trying to cover all the related in a single article. That rarely works for competitive topics — one post can’t go deep enough to beat pages that specialize. Write multiple posts per cluster instead. Run /content-researcher on the cluster’s primary keyword, and it’ll surface questions that existing content doesn’t answer well. Each of those questions becomes its own focused blog post. Here’s what that looks like in practice:
  1. Run /content-researcher on the primary keyword of your cluster
  2. Pick 3-5 under-discussed questions from the output
  3. Create one blog per question using /blog-creator
  4. Link all the posts together from a pillar page that covers the broad topic
You end up with a group of tightly related posts, each going deep on a specific angle — instead of one post trying to do everything. Search engines reward this depth.

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Keep Your SEO Memory Updated

SEO memory stores what your business does and how it helps people. This is a benefit-driven approach — instead of listing features, you map each capability to the benefit it provides. When /blog-creator writes content, it draws on this memory to naturally weave in relevant examples and proof points that fit the article’s topic. Before creating content, make sure your SEO memory reflects your current business:
Feed it factual sources — service descriptions, product docs, case studies, or anything that explains what you offer and who it helps. Not marketing fluff. The skill doesn’t distinguish facts from spin.

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Typical End-to-End Workflow

Here’s how a full content run looks from start to finish:
  1. Research the keyword. Run /content-researcher on your target keyword. You’ll get a knowledge base of what’s already ranking and a list of under-discussed questions competitors miss.
  2. Pick a question. Open under-discussed.md and choose a question that’s relevant to your business.
  3. Create the blog. Run /blog-creator with that question. It handles SERP validation, research, outlining, writing, and illustration — and pauses after the outline so you can steer the direction.
  4. Audit for quality. The blog creator runs the Content Audit automatically after writing. It checks the draft against a 40+ point E-E-A-T checklist and revises up to three times. If anything remains unresolved, it flags it for you.
  5. Review and refine. The finished blog and illustrations are saved to blogs/<topic>/. Read through and make any adjustments.
  6. Add a cover image. Run /blog-image with your chosen title to generate a cover image prompt.